The Problem

LIVESTOCK METHANE REDUCTION - KEY GLOBAL PRIORITY

CURRENT PRODUCTS
ARE NOT DELIVERING FAST ENOUGH

The North American Meat Institute found in an annual survey that about a third of consumers who eat meat are looking for environmental claims on labels. While humane treatment of animals, such as access to the outdoors, rank highest in the survey, many respondents specifically say they want meat with a lower carbon footprint, said Eric Mittenthal, the trade group’s chief strategy officer.
CONSUMER’S CURRENT DEMAND IS NOT CURRENTLY BEING MET WITH THE AVAILABLE PRODUCTS ON THE MARKET

…AND THIS IS ONLY THE BEGINNING OF THE RISING DEMAND TRENDS

It’s also competing with the alt-protein space where 66% of consumers aged 16-40 plan to spend more on plant-based meat and dairy products in the future in order to reduce their carbon footprint.

COMPANIES WHO CAN SUPPLY AT VOLUME AT AN ECONOMICAL PRICE POINT FOR FARMERS WILL TAKE THE MARKET MAJORITY